At Lake Mary Internet Marketing, we offer solutions for small businesses by managing their entire Internet presence, tailored to target your audience in the most efficient way possible.

The Internet is changing how every business reaches their customers and increase revenue, and that includes business-to-business marketing, or B2B marketing. While most transactions take place through more traditional means, obtaining those transactions are happening online more than ever.

Orlando’s Business Journal recently shared a report from the Content marketing Institute, the industry leader in content marketing education that certainly proves this shift.

According to the Content Marketing Institute, “SEO is viewed as the most effective marketing form by B2B marketers.” More than half of B2B manufacturing marketers view search engine marketing as effective.

What does this mean? SEO and SEM are more important than ever for businesses to find you through search engines and organic searches.

Two thirds of B2B manufacturing marketers say in-person events are an effective form of content marketing. Videos were a close second at 65%, webinars were considered effective by 62% and 61% said the same for case studies.

Videos are right behind face to face marketing as being effective. More importantly, you can reach more people with targeted marketing with your video.

More than half of B2B small business marketers plan to increase their spending on content marketing in the next 12 months, 31% plan to remain the same, but only 1%is thinking of decreasing their content marketing spending.

Keep up with the competition – small businesses everywhere are utilizing online marketing for their B2B opportunities.

So there you have it – your B2B Marketing strategy can make your business explode online if using proper online marketing to reach your audience and create opportunities for your business!